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    <title>Ömer İlhan</title>
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    <description>Notes on product management, ad tech, and building software.</description>
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      <title>What Building a High-Margin Product Really Takes</title>
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      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
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      <description>Margin, scale, and why high-margin businesses usually start with years of deep domain expertise.</description>
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      <title>Use the Google suite, deconstruct the market!</title>
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      <pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate>
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      <description>Two ways people end up building products, and how I use four Google tools in one Cloud project to understand demand before I build and behavior after I launch.</description>
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      <title>Building on someone else's platform: Why WhatsApp?</title>
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      <pubDate>Mon, 05 Oct 2026 00:00:00 GMT</pubDate>
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      <description>From a product perspective, why I chose a market where one platform owns both the rules and the infrastructure.</description>
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