Product Manager

Ömer İlhan

Product Manager with 5 years of experience building products, the majority in ad tech-focused roles, and 8+ years across the tech industry. Skilled in roadmap ownership, product strategy, stakeholder management, and cross-functional execution, with a strong focus on turning complex advertising needs into intuitive, high-impact products. Currently leading the Apple Ads Campaign Management platform at MobileAction.

LinkedIn
Education

Boğaziçi University

B.S. Economics · 2011 — 2017

Contactomerlhn@gmail.comlinkedin.com/in/omerlhn
Location

Ankara, Turkey

Work Experience

Sep 2024 — Now

MobileAction (Acquired by InMobi)

Product Manager

  • Defined the Apple Ads product roadmap, balancing Apple's priorities, market opportunities, and customer needs through stakeholder management and cross-functional collaboration.
  • Owned the AI quality loop end to end — running customer surveys and interviews to build the golden question set, encoding domain expertise into system prompts, and validating with assertion-based evals on AWS Bedrock.
  • Driving the roadmap for improving eval pass rates: translating eval findings into prioritized tool-calling refactors and scoping quality gaps into engineering work, which has raised the agent's pass rate from 0% to 50%.
  • Led strategic product initiatives with Apple Ads Global Partnerships, delivering core campaign management capabilities across the Apple Ads ecosystem.
  • Built the Store Analytics module through App Store Connect and Google Play Console integrations to drive retention for the ASO solution, reaching 500+ App Store and 300+ Google Play accounts.
  • Launched the SaaS version of ASO Intelligence for SMBs, acquiring 2,000+ users and generating $300K+ revenue within the first year.
  • Designed and launched Smart Bidding in collaboration with data scientists, translating performance insights into scalable product capabilities across EMEA and AMER, and rolled it out to 30 enterprise customers.
Apple AdsAI AgentASO IntelligenceSaaSSmart BiddingB2B
Apr 2022 — Dec 2023

Gradoo GmbH

Product Manager

  • Led the market entry and localization strategy for a Germany-based consumer product in Turkey as the first local hire, building the local team, owning the investment budget, and reporting business performance to global leadership.
  • Built and executed a community-led go-to-market strategy, leveraging 100+ user interviews to shape product positioning and growth, resulting in 20,000+ organic applicants to community programs and 3,000 active users.
  • Owned the end-to-end product roadmap, translating community insights into product strategy and launching high-impact features across the mobile app and web to accelerate organic growth.
GTM StrategyCommunityMobile AppLocalization
Jan 2021 — Jan 2022

Alictus (Acquired by SciPlay)

Product Manager

  • Led automation initiatives across advertising APIs (Meta, Google Ads, Mintegral, Unity) and internal workflows, improving operational scalability and significantly reducing manual effort across growth and reporting teams.
  • Partnered with stakeholders to uncover operational pain points, translating insights into high-impact automation products, including an Automated Meta Campaign Creator, Automated Bidders for Google Ads and Mintegral, and a Slack-integrated CI/CD management workflow.
  • Owned the internal tools roadmap, partnering with engineering to prioritize stakeholder needs and deliver scalable automation solutions.
  • Built and led the internal software team, overseeing the end-to-end delivery of automation platforms and establishing scalable internal software capabilities.
AutomationMeta AdsGoogle AdsAdTech
Jan 2020 — Jan 2021

Picus Security

Growth Specialist

  • Supported the transformation of a legacy B2B product into a globally scalable SaaS platform, aligning product, engineering, and go-to-market teams.
  • Conducted 50+ enterprise user interviews to map customer workflows and identify product–market fit signals for an attack simulation platform.
  • Drove early demand generation with the growth team through end-to-end campaigns that increased awareness and engagement for the prototype.
  • Built paid and inbound lead generation channels with sales and support teams to improve prototype visibility, accelerate feedback loops, and refine positioning.
  • Coordinated the SaaS product launch, aligning engineering, marketing, and design teams to enable rapid iteration and market validation.
B2B SaaSGrowthLead GenCybersecurity
Feb 2018 — Jan 2020

Google Ireland

Associate Account Strategist

  • Advised leading advertisers and agencies on Google Ads growth strategies, managing a $2M+ quarterly portfolio while identifying growth opportunities and maximizing campaign performance.
  • Optimized Google Ads investments through mobile-first strategies, improving performance and consistently surpassing quarterly sales targets.
  • Developed tailored marketing and measurement frameworks aligned with client objectives, improving acquisition and retention outcomes.
  • Built executive relationships with key advertisers and agencies, driving long-term Google Ads investment and strategic growth.
Google AdsAccount StrategyMobile-First

Skills, tools and languages

01

Product

  • Prioritization
  • Roadmapping
  • Product Discovery
  • Product Strategy
  • Release Planning
  • Agile Project Management
  • Rapid Prototyping with Claude Code
02

Leadership

  • Cross-Functional Execution
  • Effective Communication
  • Negotiation
  • Collaboration
  • Stakeholder Management
03

GTM Capabilities

  • Market Research
  • Google Ads Management
  • Meta Ads Management
  • Content Marketing
  • Organic Growth
  • Event Marketing
  • Community Management
  • Lead Generation
04

Tools and Software

  • Jira
  • Confluence
  • Linear
  • Claude Code
  • Miro
  • Figma
  • Excalidraw
  • GA4
  • Mixpanel
  • MS Excel
05

Languages

  • English (Advanced)
  • Turkish (Native)